Innovation

After many decades of experience leading both technology-driven and consumer-driven innovation for global MNCs across dozens of categories, and being part of many of the most transformative innovations in recent history, my friend Glenn Edens and I are convinced that it might be time for big companies to admit to ...

While marketers, brand designers, and software designers have throughly embraced the importance of focusing on user experience, the world of hardcore technology development, industrial design and engineering hasn’t. I’m not saying there has been outright resistance to the concept, just that the relevance has been a secondary consideration. That has ...

Relative to innovation and design, what is marketing about? Marketing’s role is to generate value… to generate the experience of value. What is value? It is an assessment made by human beings (customers). Marketing’s job is to create experiences that trigger those positive assessments. Product and service design (etc.) also create experiences that trigger assessments of ...

There is one thing that almost everyone overlooks when managing innovation, and it is the one thing that is the biggest contributor to its failure — an organization’s culture. All innovation happens in “a social context,” and it is the biggest source of breakdowns, friction, and waste — and ultimately ...